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MERCURY REPAIR ORANGE COUNTY
CLOSE TO IRVINE AUTO CENTER - Car Repair: Aliso Viejo, Irvine, Lake Forest, Rancho Santa Margarita, Lake Forest, Laguna Beach, Laguna Hills, Laguna Niguel, Trabucco Hills, Foothill Ranch, Laguna Woods, San Juan Capistrano
TOYOTA - HONDA - LEXUS - NISSAN - ACURA - INFINITI - MITSUBISHI - SUBARU - FORD - GMC - GM - VOLKSVAGEN - SUZUKI - KIA - CHEVROLET - CHRYSLER - DODGE - CADILLAC - MERCURY - BUICK - LINCOLN - SATURN - PONTIAC - OLDSMOBILE - HYUNDAI - PLYMOUTH

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25721 Taladro Circle Unit A,
Mission Viejo, CA 92691
ORANGE COUNTY

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Anaheim 92801, 92802, 92803, 92804, 92805, 92806, 92807, 92808, 92809, 92812, 92814, 92815, 92816, 92817, 92825, 92850, 92899, Brea 92821, 92822, 92823, Buena Park 90620, 90621, 90622, 90623, 90624, Costa Mesa 92626, 92627, 92628, Cypress 90630, Fountain Valley 92708, 92728, Fullerton 92831, 92832, 92833, 92834, 92835, 92836, 92837, 92838, Garden Grove 92840, 92841, 92842, 92843, 92844, 92845, 92846, Huntington Beach 92605, 92615, 92646, 92647, 92648, 92649, La Habra 90631, 90632, 90633, La Palma 90623, Los Alamitos 90720, 90721, Orange 92856, 92857, 92859, 92861, 92862, 92863, 92864, 92865, 92866, 92867, 92868, 92869, Placentia 92870, 92871, Santa Ana 92701, 92702, 92703, 92704, 92705, 92706, 92707, 92708, 92711, 92712, 92725, 92728, 92735, 92799, Seal Beach 90740, Stanton 90680, Tusin 92780, 92781, 92782, Villa Park 92861, 92867, Westminister 92683, 92684, 92685, Yorba Linda 92885, 92886, 92887, Aliso Viejo 92653, 92656, 92698, Dana Point 92624, 92629, Irvine 92602, 92603, 92604, 92606, 92612, 92614, 92616, 92618, 92619, 92620, 92623, 92650, 92697, 92709, 92710, Laguna Beach 92607, 92637, 92651, 92652, 92653, 92654, 92656, 92677, 92698, Laguna Hills 92637, 92653, 92654, 92656, Laguna Niguel 92607, 92677, Laguna Woods 92653, 92654, Lake Forest 92609, 92630, Mission Viejo 92675, 92690, 92691, 92692, 92694, Newport Beach 92657, 92658, 92659, 92660, 92661, 92662, 92663, Rancho Santa Margarita 92688, San Clemente 92672, 92673, 92674, San Juan Capistrano 92675, 92690, 92691, 92692, 92693, 92694 Ladera Ranch 92694, Coto De Caza 92679 Anaheim Hills 92807, 92808, 92809, 92817 Dove Canyon 92679 Oceanside, CA:92049, 92051, 92052, 92054, 92055, 92056, 92057, 92058, Dove Canyon 92679


We can work on the following Cars, Trucks, Vans, SUVs, and RVs: Toyota, Honda, Lexus, Nissan, Infiniiti, Acura, Mitsubishi, Hyundia, Isuzu, Subaru, Mazda, Saturn, Land Rover, , GM, GMC, Ford, , Hummer, Jaguar, Volvo, Chrysler, Volkswagen, Volvo, Saab, Kia, Audi, Cadillac, Chevrolet, Buick, Aston Martin, Alfa Romeo, Ferrari, Oldsmobile, Peugeot, Porsche, Saturn, Pontiac,Corvette, Lincoln, Daewoo, -Benz, Daimler AG, Holden, Opel, Dodge, Plymoth, Rolls-Royce, Prius, Highlander, Camry, Civic, Accent, Insight, Escape, Tahoe, GS 450h, Lexus LS 600h L, RX 400h, Mercury Mariner, Altima, Datsun, Blue Bird, SunnyBrook, Airstream, National RV, Thor, Starcraft, Georgie Boy, Rexhall, Holiday Rambler, Dutchmen, Newmar, Jayco, R-Vision, Keystone, Monaco, Forest River, Gulf Stream, Coachmen, Fleetwood, Winnebago.

WELCOME MERCURY OWNERS:

MERCURY REPAIR IN ORANGE COUNTY
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Larry's Independent Service has been specializing in the service and repair of MERCURY automobiles for OVER 22 YEARS. We're your premier MERCURY repair and maintenance option because we have exceptional service
You won't find another repair facility that will take better care of
YOU and YOUR MERCURY.

MERCURY REPAIR

We are committed to you with fast, quality preventative maintenance service to help preserve the health of your MERCURY. You'll also enjoy the efficiency of our professional staff who is devoted to exceptional service, personal attention and respect for your time.

We are fully computerized and maintain all of your vehicle's history in our network storage. If you ever happen to develop car trouble while you are out of town and they try to sell you a "necessary part", all you have to do is call us and we can tell you whether the component had been either repaired or replaced previously. And at the end of the year, if you need your records for tax purposes, we'll gladly print you an itemized list of all the services and repairs to help you speed up your tax return.

Our waiting room is setup so that you can wait comfortably whenever you might need a quick oil change, minor service or estimate. Enjoy our Wi-Fi enabled waiting room or we can turn the TV on for you!

WHAT MAKES US DIFFERENT FROM
MERCURY DEALERSHIP SERVICE?

Personalized Service - To us you are not just another repair ticket. You are a CUSTOMER in every sense of the word!

Owner and/or Manager - Always on the premises.

Free Local Shuttle - To your home or office.

Above All-Empathy! - We are very much aware of how unexpected repair bills can put a dent in your budget. We will let you know the items that might need immediate attention and the ones that can wait for a next appointment.

We don't want you to be a "One Time Customer" - We want you to become a Customer and Friend for years to come.

Many service facilities have forgotten what the word CUSTOMER really means. We can assure you that we are fully aware of it's meaning and you will always get personalized service in all your vehicle's repairs and service needs.


Call us Today for Excellent Auto Service at (949) 830-4204.

ABOUT MERCURY

Mercury

Mercury
Division
Industry Automotive
Fate Dissolved
Founded 1938
Defunct January 4, 2011
Headquarters Dearborn, Michigan, U.S.
Key people
Edsel Ford, founder
Products Automobiles
Parent Ford Motor Company
Slogan "Drive the "Big M" (1950s)
"Mercury, The Man's Car" (1960's)
"The Sign of the Cat (1970s)
"The shape you want to be in" (1985–1988)
"All this and the quality of a Mercury" (1989–1994)
"Imagine Yourself in a Mercury" (1995–1999)
"Live life in your own lane" (1999–2004)
"New Doors Opened" (2004–2011)
"You gotta put Mercury on your list" (late 2000s)
Website www.MercuryVehicles.com

Mercury was an American-market division of automobile manufacturer Ford Motor Company. Marketed primarily as an entry-level premium brand, Mercury was created in 1938 to fill the price gap between the Ford and Lincoln vehicle lines. In a similar role, the Mercury counterpart of General Motors was Buick and Oldsmobile while competing against the namesake brand of Chrysler (following the cancellation of the DeSoto brand in 1960).

Forming half of the Lincoln-Mercury division, Mercury vehicles were often directly based on Ford bodies using rebadging through various extents, though few models shared common engineering with Lincoln models; during the development of the Edsel division, several vehicles of both divisions shared common development.

In the summer of 2010, Ford Motor Company announced the discontinuation of the Mercury division as it refocused its marketing and engineering efforts on the Ford and Lincoln brands. Production of Mercury vehicles ceased in the fourth quarter of 2010. At the time, the Mercury brand was sold in the United States, Mexico, Puerto Rico, U.S. Virgin Islands, and the Middle East.

The final Mercury automobile, a 2011 Mercury Grand Marquis, rolled off the assembly line on January 4, 2011.

History

During the mid-1930s, despite the continuing success of its new V8-powered models, Ford Motor Company was in danger of being left at a competitive disadvantage to both of its largest competitors. While General Motors and upstart Chrysler Corporation both had a comprehensive line of brands (in terms of price), by 1935, Ford sold only its namesake brand and the cars of Lincoln Motor Company. Aside from the Cadillac V-16, the Lincoln Model K was one of the most expensive vehicles in the United States.

In 1933, Chevrolet had used the Mercury name on a passenger car called the Chevrolet Mercury as a lower-priced alternative to the 1933 Chevrolet Confederate. The name was used only for 1933, after which it was renamed the Chevrolet Standard for 1934.

From 1936 to 1939, Ford would introduce several different models; all were intended to bridge the massive price gap between the highest-trim V8 Ford and the base model of the V12 Lincoln. In 1936, Lincoln introduced the Lincoln-Zephyr. A standardized and far more modern body than the Model K allowed for a much lower price, opening Lincoln to compete directly with the Cadillac LaSalle brand, Chrysler Airstream, and the Packard One-Twenty. Inside Ford, there was debate whether a medium-priced car should be a Ford model or a new marque entirely. Eventually, the company took both approaches. For 1938, Ford introduced the De Luxe Ford model line; it was largely differentiated from the standard V8 Ford by upscale trim and a distinct hood and grille.

Started as a distinct company in 1937 by Edsel Ford, the Mercury name was selected from over 100 potential model and marque names. The designs of the new car (referred to as the "Mercury Eight") were done by E.T. 'Bob' Gregorie.

Early years

For the 1939 model year, the Mercury made its debut with a namesake vehicle line. An all-new car, sharing no body panels with any Ford or Lincoln, the Mercury was six inches wider than the 1939 Ford with a 116-inch wheelbase (four inches longer). To minimize production costs, a 239 cubic-inch version of the Ford Flathead V8 engine was used in place of developing an engine specifically for the division. Over 65,800 cars were sold for 1939, at a starting price of $916 (approximately $15,583 in current dollars).

Mercury Town Sedan 1947

For the 1941 model year, the Mercury officially adopted the Mercury Eight nameplate used in sales literature. To lower production costs of the popular vehicle, the Mercury Eight shared much of its bodyshell with the Ford V8, but it sat on a four-inch longer wheelbase. During the war-shortened 1942 model year, the Mercury Eight introduced the first semi-automatic transmission ("Liquimatic") by Ford Motor Company.

Following World War II, Ford Motor Company dropped the De Luxe Ford sub-brand and Lincoln-Zephyr was absorbed into Lincoln. In 1945, Lincoln and Mercury were combined into a single Lincoln-Mercury division; while functioning as one division, the two brands kept their separate model lines.

In 1946, the Mercury Eight was reintroduced for retail sale. Although wearing the same bodyshell from four years before, Mercury designers freshened the car somewhat with a new grille much different than the 1946 Ford.

For the introduction of its first post-war model line, Ford made a significant change to the Mercury line that would influence it for the next decade. To position it closer to the Lincoln brand (to gain exposure for both nameplates), the 1949 Mercury Eight would share its bodyshell with the 1949 Lincoln (with the headlights and grille distinguishing the two vehicles); inside, the two lines would feature separate interior designs. As before, the Mercury would still be powered by a higher-output version of the Ford Flathead V8.

For many years after its production, the 1949-1951 Mercury Eight (most commonly in two-door form) would develop a following as a street rod, making an appearance in several films.

1950s

1954 Mercury Monterey Sun Valley Hardtop Coupe
1956 Mercury Montclair 4-door Hardtop

Since its 1939 introduction, Mercury had consisted of a single-vehicle model line; many of its medium-price competitors had begun to expand their model ranges. As a response, for 1952, the Mercury lineup would double in size. Borrowing a name introduced on a sub-model of a Mercury Eight coupe in 1950, the Monterey and Custom were all-new vehicles. While still sharing a body with Lincoln, the Mercury Custom and Monterey were powered by a higher-output Ford engine. For 1954, the long-running Flathead V8 (from 1932) was replaced by an overhead-valve Y-Block V8.

In 1955, the Mercury lineup was expanded to three, adding the Montclair to the top of the lineup. As before, the body shared much of its styling with the standard Lincoln. For 1956, the Custom was replaced by the Medalist as the lowest-trim model. In following with Ford, Mercury split its station wagon line into a distinct model line for 1957, with the introduction of the base model Commuter, mid-price Voyager, and woodgrain Colony Park.

Mercury-Edsel-Lincoln Division (1957–1960)

1959 Mercury Park Lane Convertible Coupe

The end of the 1950s marked a split of Lincoln and Mercury. For 1957, Mercury was given a redesigned model lineup; for the first time since 1948, the division did not share a common body with Lincoln. While the lower-end Medalist was discontinued, Mercury gained a distinctive flagship in the Turnpike Cruiser. The pace car of that year's Indianapolis 500, the Turnpike Cruiser stood out in a crowd with its gold-colored fin trim and its reverse-slant retractable rear window. Alongside their Ford counterparts, Mercury station wagons became a distinct model line (Commuter, Voyager, and wood-grain Colony Park).

In 1958, the Lincoln-Mercury division underwent major changes as Lincoln moved upmarket with its much larger unibody-design cars along with the addition of the Edsel brand to the division. A five-vehicle division, Edsel shared its wagons with Ford and (depending on trim) its sedans with Ford and Mercury. In one move that proved fatal to the division, nearly the entire Edsel line overlapped Mercury in price.

In 1958, the division became the first automaker to sell production automobiles with an advertised 400-horsepower engine output; the Super Marauder V8 was an option in all Mercury vehicles.

In 1959, the rest of the Mercury line would adopt the body introduced by the Park Lane; the Turnpike Cruiser was discontinued. As all Edsels became Ford-based after 1958, the 1959 and 1960 Mercury lineup share bodies/platforms with no other Ford division.

1960s

1963 Mercury Monterey 2-door Hardtop (with "breezeway" rear window)

The economic recession of the late 1950s hit all mid-priced car lines of American manufacturers. Coupled with the recession, the heavily-marketed Edsel division overlapped Mercury completely in price; the adoption of unibody construction by Lincoln proved expensive to produce. Several Ford executives, led by Ford President Robert McNamara proposed ending the losses by streamlining Ford Motor Company down to its namesake division. By the end of 1959, the Edsel division was discontinued.

After McNamara joined the Kennedy administration to become Secretary of Defense, Lincoln-Mercury gained a reprieve, with major changes made to the model lines. The Continental became the sole model for Lincoln, much smaller than the its predecessor. For Mercury, the division expanded into several model segments while returning to its roots based on the full-size Ford for 1961.

For 1960 (a year before Buick, Oldsmobile, and Pontiac), Mercury introduced its first compact car, the Mercury Comet. A Ford Falcon with its wheelbase stretched to 114 inches, the Comet was sold with a 90-hp inline-six (becoming the first Mercury ever sold without a V8 engine). Originally developed to become the entry-level vehicle of the Edsel line, the Comet was sold without divisional badging until 1962 (similar to the original Valiant from Plymouth).

When the full-size Mercury sedan line switched from the Mercury/Edsel platform to a Ford platform for 1961, the sedan line was trimmed to the Monterey. A second full-size car was added, the Mercury Meteor, priced between the Comet and Monterey. As with the Comet, the Meteor was stillborn Edsel model that was put in production as a Mercury; effectively, the 1961 Meteor was the last Edsel.

1964 Mercury Comet

For 1962, Mercury re-organized its model line to be closer to that of Ford. As Ford introduced the Ford Fairlane, Mercury shifted the Meteor into the intermediate segment as it was reintroduced as the counterpart of the Fairlane. The division also started remarketing an image of high performance features in all of its models, with "S" sub-models of all three Mercury vehicles. The S-22 (Comet), S-33 (Meteor), and S-55 (Monterey) all featured high-performance powertrains along with full-length consoles and bucket seats.

For buyers seeking to distinguish their Monterey from others, in 1963, Mercury offered two different rooflines as an option to the standard sedan. The "breezeway" reverse-slant rear window was similar to the Turnpike Cruiser and 1958–1960 Lincolns. Somewhat more sporting was the fastback "Marauder" hardtop roofline; while it was also a design shared with Ford, its aerodynamics helped Mercury gain ground in stock-car racing.

1968 Mercury Marquis

By the middle of the decade, the division had secured its future. No longer entangled with the failure of the Edsel brand, Mercury competed closely against Buick, Oldsmobile, the middle of the Chrysler range, and the top of American Motors range. While the 1965 full-size Mercury range still were essentially long-wheelbase variants of the Ford Galaxie, the division underwent many steps to better differentiate a Mercury from a Ford. Adopting the straight-lined styling similar to Lincoln, the cars were marketed as "built in the Lincoln tradition". To distance itself from the Ford Falcon, the Comet took the place of the Fairlane-based Meteor in 1966, growing into the intermediate segment.

1967 Mercury Cougar

For 1967, Mercury introduced two of its most successful nameplates. Intended to bridge the gap in price, performance, and luxury between the Ford Mustang and the Ford Thunderbird, the Mercury Cougar was a slightly restyled version of the Mustang with a greater emphasis on comfort and equipment. The Cougar would remain in production for 34 years, the second-longest production run of any Mercury. Following the positive reception of the Ford LTD, Mercury introduced the Mercury Marquis as a two-door hardtop version of the Park Lane Brougham. Competing against the Chrysler New Yorker, the Oldsmobile Ninety Eight, and Buick Electra, the Marquis nameplate (in various forms) would survive until the final Mercury vehicle was produced in 2011.

For 1968, the intermediate line was expanded, as the Mercury Montego was introduced, based on the Ford Torino. Largely the replacement for the Comet, it was marketed as a higher-trim vehicle, a marketing campaign that would be used several times in the next decade.

Along with producing cars competing for comfort, by the end of the decade, Mercury sought to preserve its high-performance image as well. For 1969, the Marauder became a stand-alone model replacing the S-55. While heavily based on the two-door Marquis, it wore its own bodywork from the windshield back. A personal-luxury coupe sized above the Ford Thunderbird, the Marauder was aimed at the Oldsmobile Toronado and Buick Riviera.

1970s

1971–1973 Mercury Cougar XR7
1973 Mercury Capri 2600
1975 Mercury Monarch Ghia
1977 Mercury Cougar Villager
1978 Mercury Marquis 2-door hardtop

During the 1970s, the product line of the Mercury division was influenced by a number of factors that affected all American nameplates. While sporty cars would not disappear from the division, Mercury refocused itself further on building high-content vehicles.

For the 1969 model year, the full-size Mercury line was given a redesign on an all-new chassis. Additionally, the Mercury line was consolidated, as the expanded Marquis line took the place of the Park Lane and Montclair lines (the Marauder coupe and Colony Park wagon nameplates were based on the Marquis), leaving the Monterey as the only other full-size nameplate. Differentiated from their Ford LTD counterparts primarily by their longer wheelbase (except for station wagons), Marquis-based models were also distinguished by hidden headlights.

On the other end of the size spectrum, Mercury entered the subcompact segment in 1970. In place of selling its own version of the Ford Pinto, the division turned to Ford of Europe, selling the Mercury Capri as a captive import from Cologne, Germany. Slightly larger than the Ford Pinto, the Capri was marketed as a compact sports car rather than an economy car, becoming the first Ford Motor Company car in North America sold with a V6 engine.

For 1971, the Marauder variant of the Marquis was discontinued and the Cougar was redesigned. To distance itself from the Mustang it was based on, the Cougar was now marketed against the A-body coupes (Chevrolet Monte Carlo, Oldsmobile Cutlass Supreme, Pontiac Grand Prix) from General Motors. The Comet made its return; now a compact car based on the Ford Maverick, it shared much of its chassis underpinnings with the original Comet from 1960.

In 1972, the intermediate Montego line (based on the Ford Gran Torino) was redesigned with a body-on-frame chassis; as part of the redesign, its dimensions grew, creeping into full-size territory.

In addition to the fuel crisis, 1973 saw major change to the Mercury line. In various forms, all Mercury cars were given 5-mph bumpers. The full-size line was given a major restyling; while Ford (and later Lincoln) 2-doors would be given B-pillars, all two-door Mercurys would remain true hardtops.

In the middle of the decade, the division made several changes that moved the division further into the "near-luxury" segment, a well-timed decision due to the collapse of the performance-car segment.

For 1974, the Cougar was split from the Mustang, becoming one of the last cars to be enlarged significantly. Most of the growth was due to its shift to the Montego chassis, the Cougar now became a twin to the Ford Elite styled as a smaller version of the Ford Thunderbird.

1975 marked several changes across the Mercury line. The long-running Monterey was discontinued, with the Marquis becoming the sole model; a new Grand Marquis was slotted between the Marquis and Lincoln Continental. Originally intended as the replacement for the Comet, the Monarch (essentially a rebodied version of the Comet), led to a completely new market segment: the luxury compact car. The Monarch was met with success; high-trim versions were popular choices as personal cars among Ford executives, including Henry Ford II. After holding off on doing so for four years, Mercury dealers began selling the Ford Pinto as the Bobcat. While the Bobcat met with little success, the Capri became the second most popular imported car in the United States, only behind the Volkswagen Beetle; it was redesigned with a hatchback and rebranded Capri II for 1976.

For 1977, as it was one of its slowest-selling product lines, the Montego line (in its entirety) was replaced by the Cougar, with minor cosmetic updates. Previously a personal luxury coupe, the Cougar was now available in sedan and station wagon bodystyles (the latter for 1977 only). The move proved successful, as Cougar sales nearly tripled.

In 1978, Mercury sales peaked at an all-time high of 580,000; nearly four out of ten 1978 Mercurys were Cougars. In addition, a transition began in the model lineup. Originally scheduled to be replaced by the Monarch in 1975, the Comet was replaced by the Zephyr (based on the Ford Fairmont). Derived from the all-new Fox platform, the rear-wheel drive chassis would serve as the basis for a number of compact and mid-size Ford, and Lincoln-Mercury cars from the late 1970s into the early 2000s.

For 1979, the first variant of the Zephyr would enter production as the Capri made its return. A clone of the all-new Ford Mustang, it would be sold until 1986.

1980s

1982 Mercury Cougar GS wagon
1987 Mercury Topaz
Mercury Tracer

At the end of the 1970s, the fuel crises that had led to the collapse of the American performance-car segment were poised to become a major threat to the luxury-car segment; the era of the landyacht was in its own decline. While Mercury would enter the 1980s trailing many of its competitors, its 1979 redesign of the Marquis/Colony Park would see significant success in the marketplace. While downsizing would leave the full-size line externally smaller than the Cougar, the new Marquis/Colony Park increased interior space and fuel economy; rear-wheel drive and a V8 engine remained standard. In a step backwards, the Marquis then only externally differed (significantly) from the LTD in the shape of its taillights.

For the mid-size Mercury lineup, however, downsizing would prove disastrous. To distance it from the new full-size line, the Cougar was redesigned for the 1980 model year on the Ford Fox platform; along with the Ford Thunderbird and Granada, the Cougar was a luxury model of the Zephyr/Fairmont. As cars grew smaller, the previously compact Zephyr/Fairmont had now entered the mid-size segment. The lack of differentiation and controversial styling coupled with a struggling economy hit Cougar sales hard; 1980 sales fell to barely one-third of 1979 levels.

At the bottom end of the size scale, the division began to carve out a new identity. In 1981, the Bobcat was quietly replaced by the Lynx, a clone of the Ford Escort. The first front-wheel drive Mercury, the Lynx, also offered the first diesel engine in a Mercury (as an option). The LN7 variant of the Lynx was the only two-seat Mercury ever built; it was sold from 1982 to 1983.

In the mid-1980s, a major update to the model line helped to streamline and update the identity of the model lines throughout all three Ford divisions. For Mercury, to combat falling sales, the Cougar was given an all-new aerodynamic body; more significantly, it reverted to its role of a two-door coupe (a clone of the Thunderbird). The Cougar four-door was updated and re-branded as the Marquis. For 1980, the full-size Mercury model line was now the Grand Marquis, a slightly upscale version of the Ford LTD Crown Victoria that was introduced the same year. In 1984, front-wheel drive made its appearance in compact-size Mercurys as the Topaz replaced the Zephyr; alongside its Ford Tempo clone, the Topaz was the first Mercury to offer a driver's-side airbag. While first introduced in the 1983 Cougar, the Topaz further advanced the aerodynamic, streamlined body soon to become commonplace throughout Ford Motor Company.

In late 1985, Mercury introduced the Sable alongside the Ford Taurus for 1986. Replacing the Marquis as the division's mid-size sedan and wagon, the design of the Sable sedan led it to be one of the most aerodynamic cars in the world at the time. Originally intended to be replaced by the Sable, stability in gas prices and demand for full-size car sales led to the continuation of the Grand Marquis and Colony Park. With the introduction of the Sable, Mercury began to introduce a styling feature that spread across many of its models for the next decade. The signature feature would be the (non-functional) lightbar grille; on all models, serif or script lettering would be replaced by chrome block lettering not seen on Fords.

For 1988, the Lynx was replaced by the Tracer, a version of the Ford Laser designed by Mazda, with US models being imported from Mexico and Japan, and Canadian models being imported from Taiwan. Available as three- and five-door hatchbacks and a five-door station wagon, the Tracer was the first Mercury since the 1978 Capri II with no US-market Ford equivalent.

Merkur

Main article: Merkur

Beginning in 1985, Ford experimented with importing two European Fords under the Merkur (the German word for Mercury, pronounced mare-coor) nameplate. The Merkur lineup consisted of the XR4Ti (a federalized version of the Ford Sierra) and the Scorpio (a rebadged version of Ford's European flagship sedan). Merkurs were sold at participating Lincoln-Mercury dealerships throughout the United States and Canada. This approach was meant to revisit the success Ford had importing the European Ford Capri to North America during the 1970s.

After 1989, the brand was discontinued due to a combination of low sales and impending passive restraint regulations. Another key factor behind the demise of Merkur was an unfavorable exchange rate between the United States and West Germany; at US$25,000 (approximately $47,725 in current dollars), the Scorpio had a much higher base price than a Grand Marquis yet bore a strong resemblance to the Sable.

1990s

1994 Mercury Capri
1996–1998 Mercury Villager
Mercury Mystique
Mercury Mountaineer

As Ford ended the Merkur division in 1989, the Mercury division itself began a major transition during the 1990s. As distinguishing itself from counterpart Ford (and Lincoln) models was a key factor, renewing the model line was imperative. In 1989, the first completely new Cougar since 1980 was introduced. While again a personal-luxury coupe based upon the Ford Thunderbird, the all-new platform allowed for major improvements to interior room and handling.

In 1991, Mercury gained a model unique to the division as it revived the Capri name for a second time as an import from Ford of Australia. Envisioned as a competitor to the Mazda MX-5 Miata, the Capri was a four-seat convertible with a front-wheel drive layout. Although neither car was related to each other, both the Capri and the MX-5 used a number of Mazda 323 components. After a two-year hiatus, the Tracer made its return to the Mercury line. Now a clone of the Ford Escort, both cars were near-twins of the Mazda Protegé; unlike the Escort, only a 4-door sedan and station wagon were available. With only detail changes since 1979, the Colony Park station wagon was discontinued at the end of the model year; only 3,104 1991 models were produced as buyers had shifted towards minivans, full-size vans, and large SUVs to use as family vehicles.

For 1992, the best-selling (and oldest) models of the model lineup saw major updates. The Sable was given an exterior and interior facelift; while its aerodynamic shape remained familiar, only the doors and roof were carried over from the 1991 model. The Grand Marquis, nearly unchanged since 1979, was given an extensive redesign inside and out. While still sharing its basic chassis from before, no sheetmetal was carried over; an all-new overhead cam V8 engine was the first of its kind in an American full-size car. While still far more aerodynamic than its predecessor, the more conservative styling of the Grand Marquis helped win buyers over the more radical Chevrolet Caprice (and Ford's own Crown Victoria); sales doubled from 1991 to 1992 to become the division's best-selling model through much of the 1990s.

Mercury sales rebounded in 1993 to over 480,000, their highest level since the 1978 all-time high. In the mid-1990s the brand received some free advertising when country music star Alan Jackson scored a hit with a 1993 cover of K. C. Douglas' "Mercury Blues", a song which heaped praise on their vehicles. Ford later used a different version of the song in its truck advertising. In 1993, the division would make up for the loss of the slow-selling Colony Park station wagon by the introduction of the Villager. A nameplate originally seen on many Mercury station wagons during the 1960s and 1970s, the Villager was jointly developed with Nissan (whose version was called the Quest). A front-wheel drive minivan assembled in the United States, the Villager was chosen over a version of the Aerostar, which Ford marketed as part of its light-truck line. In terms of size, the Villager was sized in between both sizes of the Chrysler minivans and marketed as a competitor to the luxury Chrysler Town & Country.

The middle of the decade saw some controversial moves from the division. For 1995, the dated Topaz was replaced by the Mystique. While the Ford Mondeo "world car" it was based upon was considered a mid-size car outside of North America, in the United States and Canada, the Mystique/Ford Contour were criticized for being some of the least roomy cars compared to their competition. In 1996, the Sable was given a controversial redesign. While the sedan was largely differentiated from its Taurus counterpart, it was not well received by buyers; sales of the Sable fell by nearly one-third from 1996 to 2000. In a less radical redesign than the Sable, the sedan version of the Tracer was redesigned alongside the Escort for 1997; unlike the Sable, the Tracer only differed from the Escort in its grille design.

As the 1990s progressed, the division further explored the use of family vehicles. While it would follow both the Oldsmobile Bravada and the Acura SLX, the 1997 introduction of the Mercury Mountaineer would begin to popularize the mid-size luxury SUV segment. Based on the Ford Explorer, the Mountaineer differed from its Ford counterpart in the fitment of all-wheel drive in place of four-wheel drive and a V8 engine was standard (initially). The Mountaineer is also notable for introducing the silver "waterfall grille", which became a common styling theme on virtually all succeeding Mercurys. In 1999, the Villager underwent a redesign alongside the Nissan Quest; a drivers'-side sliding door was added, as the lack of one had become a major sales obstacle following the 1996 redesign of the Chrysler minivans which included one.

By the end of the decade, the division began to slim its model lineup. After the 1997 model year, the Cougar was discontinued as the personal-luxury coupe market began to decline in demand. After 1999, the Tracer was discontinued; the Mystique was removed from production early in the 2000 model year.

2000–2011

2000–2002 Mercury Cougar

By the end of the 1990s, the Grand Marquis had remained a sales success, becoming the top-selling Mercury product line. Although highly profitable, it posed a problem for Mercury dealers, as the mid-60s average age of a Grand Marquis buyer was far higher than what Lincoln-Mercury dealers were trying to attract into showrooms. Over the next decade, a number of product changes were made in efforts to attract younger buyers towards the Mercury brand, but nonetheless, Mercury still struggled to appeal its brand identity to younger buyers.[citation needed] Although the division's full-size and mid-size sedans performed well in the marketplace, Mercury phased out smaller cars completely in favor of minivans and SUVs. The Tracer was discontinued in 1999 (three years before the Escort) and the Mystique was dropped in mid-2000.

For 1999, the Cougar was re-introduced after a year's hiatus. In a major shift from its personal-luxury predecessor, the 1999 Cougar was a front-wheel drive sports coupe based on the Mystique; it was largely intended as the successor to the Ford Probe. For the first time since the 1991 Capri, Mercury was given a product line with no direct Ford equivalent (in North America). After finding only moderate success with buyers, the Cougar ended production in 2002. 2003 would lead to the revival of the Marauder nameplate. Not unlike its 1969–1970 predecessor, the 2003 Marauder was a higher-performance variant of the Grand Marquis that was also similar in many ways to the 1994–1996 Chevrolet Impala SS. Due to lack of marketing, the Marauder was discontinued after 2004.

In 2004, the Monterey would replace the Villager. A clone of the Ford Freestar, the Monterey gave Mercury its first direct competition against the Chrysler Town and Country and other luxury minivans. As the minivan segment was in decline, neither Ford nor Mercury was able to gain any ground; Ford ended minivan production in 2007.

Last revival

2008 Mercury Mariner Hybrid photographed at the Washington Auto Show.
2008 Mercury Mariner Hybrid

During the mid-2000s, after relative stagnation, the Mercury range was targeted for major updates to attract new (primarily, younger) buyers.[citation needed] Coinciding with Ford's planned replacement of the Taurus, the Sable was discontinued in 2005. Coinciding with the new Ford "F" model scheme, Mercury began the exclusive use of "M" model names with new products. Reaction to the Mercury naming scheme is less extreme, as it used several previously-used nameplates. In 2005, the division re-introduced the Montego as one of the two models to replace the Sable. A clone of the Ford Five Hundred, the Montego also was the first new full-size Mercury since 1992; the Grand Marquis remained in production. The Mariner was introduced as the clone of the Ford Escape and Mazda Tribute. For 2006, the mid-size replacement for the Sable was introduced; the Milan was a clone of the Ford Fusion and Lincoln MKZ/Zephyr. Alongside its Ford counterpart, the Mercury Mariner became the first production gasoline-electric hybrid SUV in 2006.

In 2008, after sales had fallen to one-third of 2000 levels, the division began to make major changes to its full-size cars. In contrast to the Dodge Charger selling nearly as well as its Chrysler 300 counterpart, the Montego sold only a fraction in comparison to its Ford Five Hundred counterpart and was also outsold by the Grand Marquis as well. In a move along with Ford, the Five Hundred and Montego were given an update and re-branded as Taurus and Sable to capitalize on the familiarity of the latter two nameplates; although nearly unchanged since 2003, the Grand Marquis remained in production as well. The Monterey was discontinued, as Mercury focused on the Mariner and the Mountaineer. Also in 2008, Ford started an ad campaign starring actress Jill Wagner that focused exclusively on attracting female drivers to the brand in hopes of making it more profitable. (Strangely, this was just the opposite of the marque's 1960's image, when Mercury was branded as "The Man's Car".) Yet ironically, this only narrowed Mercury's brand image and buyer appeal even deeper, and sales continued to fall.

Discontinuation

2008–2009 Mercury product lineup

On June 2, 2010, Ford announced the closure of the Mercury line by the end of the year. In terms of sales, Mercury represented only 1 percent of North America's automobile market compared to the 16 percent share of Ford. Ford Motor Company has stated that additional Lincoln models will be introduced to help replace any shortfall from the discontinued Mercury brand. At the time of the announcement of Mercury's closure, Mercury was selling fewer than 95,000 units a year, which is less than both Plymouth and Oldsmobile right before they were phased out. The Mercury Mountaineer was discontinued in the 2010 model year, with the remaining Mercurys following suit after an abbreviated 2011 model year. Mercury's U.S. sales in 2010, its final full year, were 93,195. After the Mercury brand was discontinued in 2011, Ford stripped all Mercury branding from its Lincoln-Mercury dealers.

Sales figures

Sales Figures (2000–2010)
Year 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Total sales
(2000–2010)
Grand Marquis 122,572 112,034 80,271 79,147 76,116 64,716 54,688 50,664 29,766 24,783 28,543 723,300
Milan           5,321 35,853 37,244 31,393 27,403 28,912 166,126
Mariner         7,171 34,099 33,941 34,844 32,306 28,688 29,912 200,961
Mountaineer 46,547 45,574 48,144 49,692 43,916 32,491 29,567 23,849 10,596 5,169 5,791 341,336
Montego         2,974 27,007 22,332 10,755       63,068
Sable 103,030 102,646 98,998 61,342 42,737 24,149   10,366 16,187 6,256 37 465,748
Marauder       7,839 3,213             11,052
Mystique 16,208                     16,208
Cougar 40,343 29,487 19,345 2,024               91,199
Villager 30,443 22,046 16,442                 68,931
Monterey       2,213 17,407 8,166 4,467 700       32,953
Total Mercury Division Sales 359,143 311,787 263,200 202,257 193,534 195,949 180,848 168,422 120,248 92,299 93,195 Total Sales (2000–2010)
2,180,882

Mercury in Canada

During the middle of the 20th century, Ford Motor Company's smaller dealership network in Canada necessitated some branding changes to attract buyers into showrooms. This was especially the case in smaller, rural communities, as many were located close by either a Ford or a Lincoln-Mercury dealer, but rarely both of them.

The Mercury brand was phased out of the Canadian market after the 1999 model year. However, sales of the Grand Marquis persisted until the model was discontinued in 2011.

Monarch

Main article: Monarch (automobile)
1959 Monarch Lucerne

From 1946 to 1957, Ford of Canada marketed the Monarch brand in their own showrooms to attract mid-price customers. The Monarch line used much of the body and trim of the Mercury line in a three-car lineup (Richelieu, Lucerne and Sceptre). The Monarch brand was dropped for 1958 and replaced by the Edsel; poor Canadian sales of the Edsel led to the revival of Monarch for 1959. The introduction of the Ford Galaxie led to brand overlap, leading for Monarch to be discontinued for good in 1961.

In 1975, the Monarch nameplate would return as part of the Mercury lineup (in both the United States and Canada) as the clone of the Ford Granada.

Meteor

Main article: Meteor (automobile)
1967 Meteor Montcalm convertible

In 1949, Mercury of Canada introduced the Meteor brand in an effort to expand into lower-price markets (most closely against Pontiac). As the Mercury of the time was largely a Lincoln body with a Ford powertrain, the Meteor offered a lower price by combining the Ford Custom body with Mercury grille and trim. During the 1950s, this arrangement continued, expanding into a multiple-model line (Niagara, Rideau, and Montcalm). For 1962 and 1963, the brand was dropped, as Mercury adopted the name for its new intermediate-size line. For 1964, the brand was revived, taking the place of the Mercury Monterey in Canada. Again a line of Mercury-trimmed Fords, Meteor was gradually phased into the Mercury lineup starting in 1968. After 1976, the Rideau and Montcalm were discontinued; replaced by a Meteor trim level at the base of the Canadian Mercury Marquis line. Marquis Meteors were dropped after the 1981 model year.

Trucks

1947 Canadian Mercury M-Series truck

In an effort to increase the availability of its truck lineup, Ford offered rebadged trucks in its Mercury dealerships starting in 1946. While initially applied to the Ford F-Series light trucks (becoming the M-Series), Mercury offered many counterparts of the Ford truck line. Other products included medium-duty conventional trucks, MB-Series school bus chassis, and its own versions of the Econoline van/pickup and the C-Series COE truck.

Early versions of the M-Series often came with a higher output (CM-1 designated) Mercury/Ford Flathead V8 engine over and above the unique Mercury-specific grille, badging and trim that adorned every Mercury M-Series truck.

After 1968, Ford discontinued production of Mercury trucks; the Mercury version of the C-Series cabover ended production in 1972. With the discontinuation of the M-Series and Mercury Econoline, Mercury would not again sell a light truck until the 1993 Villager minivan.

Brand identity

Throughout its use by Ford Motor Company, the brand image of Mercury remained somewhat flexible. Although the original 1939 Mercury Eight was designed specifically for the division, in 1941, to save costs, Ford changed the Mercury to become a higher-trim version of the Ford line. With the creation of the Lincoln-Mercury DIvision following World War II, Mercury shared its bodyshell with Lincoln when their first postwar vehicles were introduced for 1949; this would be used for most of the 1950s. During the creation of the Edsel Division, the Mercury model line was redesigned with all-new models, sharing underpinnings with the premium models of the Edsel line. As the Edsel division became Ford-based after 1958, the 1957-1960 Mercury line was largely unique to the division; Lincoln had moved upmarket with what would be the largest unibody vehicles ever produced.

Following the introduction of the 1961 Lincoln Continental, Mercury returned to the use of Ford bodyshells; full-size cars were typically distinguished by a longer wheelbase. Adding to the flexibility of the brand was the joint performance/luxury image, though the latter image would become predominant during the 1970s.

During a number of model replacements, downsizings, and redesigns in the 1970s and early 1980s, Ford and Mercury versions of the same vehicle began to see less model differentation, with little more than grilles and taillights separating them. Sales, however, remained strong. During the 1980s, to better distinguish their model line, several design features were introduced, including the "bubbleback" hatch of the Mercury Capri and LN7, the roofline of 1980s Mercury Cougar (influenced somewhat by the AMC Gremlin). The Mercury Sable eschewed a conventional grille entirely in favor of a lightbar, a feature shared with several subsequent Mercury sedans. Although a clone of the Mazda Familia-based Ford Laser, the 1988 Mercury Tracer was the first Mercury in a decade with no Ford-badged equivalent in North America.

By 1990, only the Grand Marquis and Colony Park station wagon openly shared Ford bodyshells; they had both received only superficial updates since their 1979 downsizing. However, with the redesign of the Grand Marquis, Mercury was given its own bodyshell. The lightbar introduced by the Sable was phased out and replaced by a vertical "waterfall" grille, which was introduced on the 1997 Mercury Mountaineer.

the original "God's Head" logo seen on a 1965 Mercury Comet Caliente

The first logo of the Mercury brand was its namesake, the Roman god Mercury. The side profile of his head, complete with the signature bowl hat with wings was used during the early years, seen in the picture to the right.

In the 1950s, the logo became a simple "M" with horizontal bars extending outward from the bottom of its vertical elements in each direction. This was described in advertising as "The Big M", and it was well known as the prime sponsor of The Ed Sullivan Show in the late 1950s.

From the late 1960s until the mid-1980s, Mercury used the "Sign of the Cat" ad campaign based on its popular Cougar model. Many of the cars during this time carried cat related names such as the Lynx and Bobcat. On some of the upper-tier models, such as the Marquis and Grand Marquis, Mercury used a shield or cross, sometimes surrounded by a wreath, which was shared by some deluxe Ford models as well. Some models used the Lincoln brand's logo.

During the mid-1980s, the logo changed from the Cougar to its final logo, seen in the logo at the top of the page. This logo was introduced on the 1984 Mercury Topaz. Since 1999, the word "Mercury" appeared on the top part of the logo.

References

  1. ^ "'It's time:' Ford to close Mercury by year's end". USATODAY.com. January 6, 2010. Retrieved 2010-06-02. 
  2. ^ Maynard, Micheline (June 2, 2010). "Ford Appears Ready to End Its Mercury Brand". New York Times com. Retrieved 2010-06-02. 
  3. ^ "Last Mercury rolls off the line as Mercury rolls into history". AutoWeek.com. January 4, 2011. Retrieved 2011-01-04. 
  4. ^ Special-Interest Autos: 19. July–August 1974.  Missing or empty |title= (help)
  5. ^ Daniel Vaughan. "1941 Mercury Model 19A news, pictures, and information". Conceptcarz. Retrieved December 2, 2012. 
  6. ^ a b Durbin, Dee-Ann; Krisher, Tom (June 2, 2010). "Mercury falling: Ford eliminates mid-range brand". Associated Press. Retrieved 2010-06-03. [dead link]
  7. ^ "The Inflation Calculator". Westegg.com. Retrieved 2012-05-30. 
  8. ^ Canada Buys Taiwan Tracers, Taiwan Info, July 14, 1986
  9. ^ Allmusic biography
  10. ^ http://forum.woodenboat.com/showthread.php?30546-Car-Buyers-Average-Age-by-Make-Model
  11. ^ http://www.smart-news.biz/2007/07/top-10-luxury-vehicles-with-lowest.html
  12. ^ http://clickamericana.com/eras/1960s/mercury-the-mans-car-1966
  13. ^ http://blog.hemmings.com/index.php/2012/07/05/mercury-the-mans-car-1967/
  14. ^ http://auto.howstuffworks.com/1968-mercury-park-lane.htm
  15. ^ Raja, Siddharth (September 3, 2007). "Mercury ever closer to getting the axe". Autoblog.com. Retrieved 2009-12-04. 
  16. ^ a b http://media.ford.com/images/10031/Dec10sales.pdf
  17. ^ http://media.ford.com/article_download.cfm?article_id=10507
  18. ^ "Ford's F-Series Truck Caps 22nd Year in a Row as America's Best-Selling Vehicle With a December Sales Record". Theautochannel.com. November 17, 2004. Retrieved 2009-04-28. 
  19. ^ "Ford achieves first car sales increase since 1999". Theautochannel.com. January 4, 2006. Retrieved 2009-04-28. 
  20. ^ "Ford Motor Company 2007 sales". January 3, 2008. 
  21. ^ "F-Series drives ford to higher market share for third consecutive month" (PDF). Ford Motor Company. January 5, 2009. Retrieved 2009-05-14. 
  22. ^ http://media.ford.com/article_display.cfm?article_id=31604
  23. ^ "1956 Mercury Montclair Sport Hardtop Coupe photo – Ken Leonard photos at". Pbase.com. Retrieved 2009-12-04. 

External links


ABOUT ALISO VIEJO CALIFORNIA
Aliso Viejo is a city in Orange County, California, United States. As of the 2000 census, Aliso Viejo population was 40,166. Aliso Viejo became Orange County's 34th city on July 1, 2001, and has been the only city in Orange County to incorporate since 2000. It borders the cities of Laguna Beach, Laguna Hills, Laguna Niguel, and Laguna Woods. Aliso Viejo was originally part of the 22,000 acre Moulton Ranch. The Moulton family took title in the 1890's to land originally granted to Juan Avila by the Mexican government in 1842. In 1976, Mission Viejo Company purchased the last 6,600 acres for a new planned community that is now part of the City of Aliso Viejo. The first residential units were offered in March of 1982 and the first residents arrived in November of the same year. (previous information from The City of Aliso Viejo) Aliso Viejo became Orange County 's 34th city on July 1, 2001. The first planned community in Orange County, it was targeted to middle and upper-middle income homebuyers. Aliso Viejo had only 7,600 residents in 1990. Developers were building homes, condos and apartments so fast that there were waiting lists and lotteries held for singles and couples anxious to be a part of the community. By 2000, the population expanded by 32,000 residents, making it the top city in population growth in Orange County. The zipcodes of Aliso Viejo are: 92653, 92656, 92698
ABOUT IRVINE CALIFORNIA

Irvine borders Tustin and is an incorporated city in Orange County, California, United States. It is a planned city, mainly developed by the Irvine Company since the 1960s. Formally incorporated on December 28, 1971, the 69.7 square mile (180.5 km²) city has a population of 202,079 (as of 2007). It has annexed in the past an undeveloped area to the north, and has also annexed the former El Toro Marine Corps Air Station, most of which is to be made into a park called the Orange County Great Park. Currently, Irvine is larger in land area than any other city in Orange County because of its annexation of the southern and eastern unincorporated areas. In June 2007, it was named The Safest City in the United States (Irvine has held the title since 2005)

Irvine is home to the University of California, Irvine (UCI), the Orange County Center of University of Southern California, and the Irvine Campus of Alliant International University, Concordia University, California State University Fullerton, Pepperdine University and Irvine Valley College.

The Irvine Zipcodes are: 92602, 92603, 92604, 92606, 92612, 92614, 92616, 92618, 92619, 92620, 92623, 92650, 92697, 92709, 92710


HISTORY OF IRVINE
Evidence of early campsites and rock shelters in the undeveloped parts of the city puts prehistoric man in the Irvine area at least 12,000 years ago. Irvine was inhabited by the Gabrielino Indians about 2,000 years ago. Gaspar de Portola, a Spanish explorer, came to the area in 1769. This brought on the establishment of forts, missions and herds of cattle. The King of Spain parceled out land for missions and private use. After Mexico's independence from Spain in 1821, the Mexican government secularized the missions and assumed control of the lands. It began distributing the land to Mexican citizens who applied for grants. Three large Spanish/Mexican grants made up the land that later became the Irvine Ranch: Rancho Santiago de Santa Ana, Rancho San Joaquin and Rancho Lomas de Santiago. In 1864, Jose Sepulveda, owner of Rancho San Joaquin sold 50,000 acres (200 km²) to Benjamin and Thomas Flint, Llewellyn Bixby and James Irvine for $18,000 to resolve debts due to the Great Drought. In 1866, Irvine, Flint and Bixby acquired 47,000-acre (190 km²) Rancho Lomas de Santiago for $7,000. After the Mexican-American war the land of Rancho Santiago de Santa Ana fell prey to tangled titles. In 1868, the ranch was divided among four claimants as part of a lawsuit: Flint, Bixby and Irvine. The ranches were devoted to sheep grazing. However, in 1870, tenant farming was permitted.

In 1878, James Irvine acquired his partners' interests for $150,000. His 110,000 acres (450 km²) stretched 23 miles (37 km) from the Pacific Ocean to the Santa Ana River. James Irvine died in 1886. The ranch was inherited by his son, James Irvine, Jr. who incorporated it into The Irvine Company. James, Jr. shifted the ranch operations to field crops, olive and citrus crops. In 1888, the Santa Fe Railroad extended its line to Fallbrook Junction (north of San Diego) and named a station along the way after James Irvine. The town that formed around this station was named Myford, after Irvine's son, because a post office in Calaveras County already bore the family name. The town was later renamed Irvine, however, in 1914.[1] By 1918, 60,000 acres (240 km²) of lima beans were grown on the Irvine Ranch. Two Marine Corps facilities were built on the ranch during World War II and sold to the government. James Irvine, Jr. died in 1947 at the age of 80. His son, Myford, assumed the presidency of The Irvine Company. He began opening small sections of the Irvine Ranch to urban development. Myford died in 1959. The same year, the University of California asked The Irvine Company for 1,000 acres (4 km²) for a new university campus. The Irvine Company gave away the requested land and the State purchased an additional 500 acres (2 km²).
William Pereira, the University's consulting architect, and The Irvine Company planners drew up master plans for a city of 50,000 people surrounding the new university. The area would include industrial, residential and recreational areas, commercial centers and greenbelts. The new community was to be named Irvine; the old agricultural town of Irvine, where the railroad station and post office were located, was renamed East Irvine. The villages of Turtle Rock, University Park, Culverdale, the Ranch and Walnut were completed by 1970. On December 28, 1971, the residents of these communities voted to incorporate a substantially larger city than the one envisioned by the Pereira plan. By January 1999, Irvine had a population of 134,000 and a total area of 43 square miles (111 km²).

ABOUT ORANGE COUNTY:

Orange County is a county in Southern California, United States. Its county seat is Santa Ana. According to the 2000 Census, its population was 2,846,289, making it the second most populous county in the state of California, and the fifth most populous in the United States. The state of California estimates its population as of 2007 to be 3,098,121 people, dropping its rank to third, behind San Diego County. Thirty-four incorporated cities are located in Orange County; the newest is Aliso Viejo.

Unlike many other large centers of population in the United States, Orange County uses its county name as its source of identification whereas other places in the country are identified by the large city that is closest to them. This is because there is no defined center to Orange County like there is in other areas which have one distinct large city. Five Orange County cities have populations exceeding 170,000 while no cities in the county have populations surpassing 360,000. Seven of these cities are among the 200 largest cities in the United States.

Orange County is also famous as a tourist destination, as the county is home to such attractions as Disneyland and Knott's Berry Farm, as well as sandy beaches for swimming and surfing, yacht harbors for sailing and pleasure boating, and extensive area devoted to parks and open space for golf, tennis, hiking, kayaking, cycling, skateboarding, and other outdoor recreation. It is at the center of Southern California's Tech Coast, with Irvine being the primary business hub.

The average price of a home in Orange County is $541,000. Orange County is the home of a vast number of major industries and service organizations. As an integral part of the second largest market in America, this highly diversified region has become a Mecca for talented individuals in virtually every field imaginable. Indeed the colorful pageant of human history continues to unfold here; for perhaps in no other place on earth is there an environment more conducive to innovative thinking, creativity and growth than this exciting, sun bathed valley stretching between the mountains and the sea in Orange County.

Orange County was Created March 11 1889, from part of Los Angeles County, and, according to tradition, so named because of the flourishing orange culture. Orange, however, was and is a commonplace name in the United States, used originally in honor of the Prince of Orange, son-in-law of King George II of England.

Incorporated: March 11, 1889
Legislative Districts:
* Congressional: 38th-40th, 42nd & 43
* California Senate: 31st-33rd, 35th & 37
* California Assembly: 58th, 64th, 67th, 69th, 72nd & 74

County Seat: Santa Ana
County Information:
Robert E. Thomas Hall of Administration
10 Civic Center Plaza, 3rd Floor, Santa Ana 92701
Telephone: (714)834-2345 Fax: (714)834-3098
County Government Website: http://www.oc.ca.gov

CITIES OF ORANGE COUNTY CALIFORNIA:


City of Aliso Viejo, 92653, 92656, 92698
City of Anaheim, 92801, 92802, 92803, 92804, 92805, 92806, 92807, 92808, 92809, 92812, 92814, 92815, 92816, 92817, 92825, 92850, 92899
City of Brea, 92821, 92822, 92823
City of Buena Park, 90620, 90621, 90622, 90623, 90624
City of Costa Mesa, 92626, 92627, 92628
City of Cypress, 90630
City of Dana Point, 92624, 92629
City of Fountain Valley, 92708, 92728
City of Fullerton, 92831, 92832, 92833, 92834, 92835, 92836, 92837, 92838
City of Garden Grove, 92840, 92841, 92842, 92843, 92844, 92845, 92846
City of Huntington Beach, 92605, 92615, 92646, 92647, 92648, 92649
City of Irvine, 92602, 92603, 92604, 92606, 92612, 92614, 92616, 92618, 92619, 92620, 92623, 92650, 92697, 92709, 92710
City of La Habra, 90631, 90632, 90633
City of La Palma, 90623
City of Laguna Beach, 92607, 92637, 92651, 92652, 92653, 92654, 92656, 92677, 92698
City of Laguna Hills, 92637, 92653, 92654, 92656
City of Laguna Niguel
, 92607, 92677
City of Laguna Woods, 92653, 92654
City of Lake Forest, 92609, 92630, 92610
City of Los Alamitos, 90720, 90721
City of Mission Viejo, 92675, 92690, 92691, 92692, 92694
City of Newport Beach, 92657, 92658, 92659, 92660, 92661, 92662, 92663
City of Orange, 92856, 92857, 92859, 92861, 92862, 92863, 92864, 92865, 92866, 92867, 92868, 92869
City of Placentia, 92870, 92871
City of Rancho Santa Margarita, 92688, 92679
City of San Clemente, 92672, 92673, 92674
City of San Juan Capistrano, 92675, 92690, 92691, 92692, 92693, 92694
City of Santa Ana, 92701, 92702, 92703, 92704, 92705, 92706, 92707, 92708, 92711, 92712, 92725, 92728, 92735, 92799
City of Seal Beach, 90740
City of Stanton, 90680
City of Tustin, 92780, 92781, 92782
City of Villa Park, 92861, 92867
City of Westminster, 92683, 92684, 92685
City of Yorba Linda, 92885, 92886, 92887

Noteworthy communities Some of the communities that exist within city limits are listed below: * Anaheim Hills, Anaheim * Balboa Island, Newport Beach * Corona del Mar, Newport Beach * Crystal Cove / Pelican Hill, Newport Beach * Capistrano Beach, Dana Point * El Modena, Orange * French Park, Santa Ana * Floral Park, Santa Ana * Foothill Ranch, Lake Forest * Monarch Beach, Dana Point * Nellie Gail, Laguna Hills * Northwood, Irvine * Woodbridge, Irvine * Newport Coast, Newport Beach * Olive, Orange * Portola Hills, Lake Forest * San Joaquin Hills, Laguna Niguel * San Joaquin Hills, Newport Beach * Santa Ana Heights, Newport Beach * Tustin Ranch, Tustin * Talega, San Clemente * West Garden Grove, Garden Grove * Yorba Hills, Yorba Linda * Mesa Verde, Costa Mesa

Unincorporated communities These communities are outside of the city limits in unincorporated county territory: * Coto de Caza * El Modena * Ladera Ranch * Las Flores * Midway City * Orange Park Acres * Rossmoor * Silverado Canyon * Sunset Beach * Surfside * Trabuco Canyon * Tustin Foothills

Adjacent counties to Orange County Are: * Los Angeles County, California - north, west * San Bernardino County, California - northeast * Riverside County, California - east * San Diego County, California - southeast


About Mission Viejo California:
Located in South Orange County, Mission Viejo is a planned community that once had cattle grazing on its hillsides. The land was purchased from the O’Neill family nearly half a century ago, and the first homes were built in 1966. By the late 80’s, Mission Viejo became a city, and now houses almost 100,000 residents. Locals enjoy activities at the Mission Viejo Lake, shopping at The Shops at Mission Viejo and the Kaleidoscope Courtyard, and their biggest celebration of the year at the July 4th Street Fair. The community is also proud of their world renowned Nadadores swim team and Saddleback Community College, which offers some of the best courses in the county. The zipcodes of Mission Viejo are: 92675, 92690, 92691, 92692, 92694

Mission Hospital is the largest hospital in south Orange County and serves as the area's regional trauma center. It also offers one of two Children's Hospital of Orange County locations providing care for children. Mission Viejo has numerous recreational areas such as the Norman P. Murray Community and Senior Center[18] there are about two parks per square mile. The city has three golf courses, The Mission Viejo Country Club, Casta del Sol Golf Course, and the Arroyo Trabuco Golf Club. At the center of the city is a man-made lake, Lake Mission Viejo, a private association for Mission Viejo residents with custom waterfront homes, condominiums, boat and paddle board rentals, fishing, and swim beaches. Lake Mission Viejo also holds events such as music concerts and movie screenings, usually complimentary for members and typically during the summer season. The Shops at Mission Viejo and the Kaleidescope Courtyards serve as the city's two main shopping, dining and entertainment centers. Both cater to an upper middle class customer demographic and feature family-oriented facilities and services. Mission Viejo also hosts a number of athletic events such as 5K runs and triathlons throughout the year. The city holds a variety of annually recurring events to celebrate holidays including a street fair and fireworks for Independence Day and public decorations and interactive activities for children during the winter holiday season featuring representation for multiple popular religions.

HISTORY
Mission Viejo was purchased by John Forster, a Mexican also known as Don Juan. During the Mexican-American War, Forster provided fresh horses to United States military forces which were used on the march of San Diego to retake Los Angeles. Mission Viejo was a hilly region primarily used as cattle and sheep grazing land, since it was of little use to farmers. This city was one of the last regions of Orange County to be urbanized due to its geologic complexity. In 1960, early developers dismissed most of the land in Mission Viejo as simply "undevelopable".[8] Donald Bren, an urban planner who later became the president of the Irvine Company, drafted a master plan which placed roads in the valleys and houses on the hills, and contoured to the geography of the area.[8] The plan worked, and by 1980 much of the city of Mission Viejo was completed. During the late 1970s and the 1980s, houses in Mission Viejo were in such high demand that housing tracts often sold out before construction even began on them.[9] The houses and shopping centers in the city are almost uniformly designed in a Spanish mission style, with "adobe"-like stucco walls and barrel-tile roofs. Many point to Mission Viejo as the first and largest manifestation of Bren's obsession with Spanish architecture. Bren's company was also the creator of the developments in Irvine, and Newport Beach. The company expanded its operations and went on to build the Lakes project in Tempe, Arizona, Mission Viejo Aurora in Colorado and was the initial master planner of Highlands Ranch, both in the Denver Metropolitan area. The seal of the city of Mission Viejo was designed and drawn by Carl Glassford, an artist and former resident of the city.

Sports
Mission Viejo has a major youth athletic facility, Mission Viejo Youth Athletic Park. The park consists of eight baseball fields and five soccer fields. It is host to Little League District 68, AYSO Region 84, and four competitive soccer clubs: Pateadores Soccer Club, Mission Viejo Soccer Club, West Coast Futbol Club, and Saddleback United Soccer Club. The Mission Viejo Nadadores Swimming and Mission Viejo Nadadores Diving Team won a string of national championships and produced a number of Olympians and world record holders in the 1970s and 1980s. Olympians included Shirley Babashoff, Brian Goodell, Larson Jenson, Maryanne Graham, Nicole Kramer, Casy Converse, Marcia Morey, Dara Torres, and Greg Louganis. Mission Viejo hosted the Road Cycling Events during the 1984 Summer Olympics held in Los Angeles. The old O'Neill Road was renamed Olympiad Rd. in honor of the Olympic events in 1984. There is also a soccer facility, now used by the town's youth soccer program, that was used as a training field by the United States men's national soccer team before and during the 1994 FIFA World Cup, hosted by the United States. Mission Viejo is the largest AYSO Region in the country. The Saddleback College ballpark hosted the Mission Viejo Vigilantes minor league baseball team of the Western Baseball League from 1996–2001. Now the ballpark has a semi-pro collegiate team, the Orange County Fire. Mission Viejo is also the hometown of NFL quarterback Mark Sanchez, Minnesota Twins pitcher Phil Hughes, and Chicago White Sox first baseman Adam LaRoche, former Milwaukee Brewers pitcher Don August, Boston Red Sox outfielder Allen Craig, Top Shot Season 4 Champion Chris Cheng, and PBA Tour Champion Scott Norton.

Mission Viejo neighbors the city of Lake Forest: Lake Forest is a planned community that was once a stagecoach stop between Los Angeles and San Diego. The community then called “El Toro” was in fact formed after WWII with the help of the El Toro Marine Base. Lake Forest became a city in the early 1990’s, and now prides itself on having the first of Orange County’s historical parks by establishing Heritage Hill; the park was created to preserve Lake Forest’s vibrant history. Lake Forest also has a new planned neighborhood, Foothill Ranch offers both wilderness and community. Foothill Ranch is home to The Whiting Ranch Wilderness Park, which consists of trails, rock formations, and streams as well as a rest stop and exhibits. This community is close to shopping, dining and entertainment in South Orange County. Within Lake Forest are the communities of Portola Hills, El Toro and Foothill Ranch. Lake Forest borders Aliso Viejo, Irvine, Mission Viejo, Laguna Hills, Laguna Woods, Laguna Beach and Rancho Santa Margarita. Lake Forest offers fantastic mountain views and quiet living for singles, couples and families in Orange County. Residents enjoy swimming, tennis, basketball, and volleyball at the brand new Concourse Park. The community is just minutes from various shopping centers and marketplaces. The zipcodes of Lake Forest are: 92609, 92630, 92610, 92679. And Mission Viejo neighbors the city of Rancho Santa Margarita: Before it was owned by the O’Neill family, Rancho Santa Margarita was home to Shoshonean Native Americans. RSM is one of the many planned communities in Orange County and is also one of the newest, having become a city in 2000. The community known as “A Small City with the Soul of a Small Village” is the perfect place for families and today nearly 50,000 people call it home. Community activities such as the Fourth of July Celebration and the Summer Concert Series are favorites among residents. Dove Canyon is a gated community in Rancho Santa Margarita. Within Rancho Santa Margarita are the communities of Dove Canyon and Coto De Caza that border the Cleveland National Forest and is best known for its choice golf courses. Rancho Santa Margarita borders Ladera Ranch, San Juan Capistrano, Mission Viejo, San Clemente, Talega, Trabucco Canyon and Laguna Niguel. Residents enjoy the outdoors at the Thomas F. Riley Wilderness Park and the Wagon Wheel Park Bike Trails, as well as a variety of community and family events such as the Boo Bash and Holiday in the Park. The zipcodes of Rancho Santa Margarita are: 92688, 92679.

 

 

Larry's customers come from all over Orange County, please find some of the zipcodes and cities below:
Anaheim 92801, 92802, 92803, 92804, 92805, 92806, 92807, 92808, 92809, 92812, 92814, 92815, 92816, 92817, 92825, 92850, 92899, Brea 92821, 92822, 92823, Buena Park 90620, 90621, 90622, 90623, 90624, Costa Mesa 92626, 92627, 92628, Cypress 90630, Fountain Valley 92708, 92728, Fullerton 92831, 92832, 92833, 92834, 92835, 92836, 92837, 92838, Garden Grove 92840, 92841, 92842, 92843, 92844, 92845, 92846, Huntington Beach 92605, 92615, 92646, 92647, 92648, 92649, La Habra 90631, 90632, 90633, La Palma 90623, Los Alamitos 90720, 90721, Orange 92856, 92857, 92859, 92861, 92862, 92863, 92864, 92865, 92866, 92867, 92868, 92869, Placentia 92870, 92871, Santa Ana 92701, 92702, 92703, 92704, 92705, 92706, 92707, 92708, 92711, 92712, 92725, 92728, 92735, 92799, Seal Beach 90740, Stanton 90680, Tusin 92780, 92781, 92782, Villa Park 92861, 92867, Westminister 92683, 92684, 92685, Yorba Linda 92885, 92886, 92887, Aliso Viejo 92653, 92656, 92698, Dana Point 92624, 92629, Irvine 92602, 92603, 92604, 92606, 92612, 92614, 92616, 92618, 92619, 92620, 92623, 92650, 92697, 92709, 92710, Laguna Beach 92607, 92637, 92651, 92652, 92653, 92654, 92656, 92677, 92698, Laguna Hills 92637, 92653, 92654, 92656, Laguna Niguel 92607, 92677, Laguna Woods 92653, 92654, Lake Forest 92609, 92630, Mission Viejo 92675, 92690, 92691, 92692, 92694, Newport Beach 92657, 92658, 92659, 92660, 92661, 92662, 92663, Rancho Santa Margarita 92688, San Clemente 92672, 92673, 92674, San Juan Capistrano 92675, 92690, 92691, 92692, 92693, 92694 Ladera Ranch 92694, Coto De Caza 92679 Anaheim Hills 92807, 92808, 92809, 92817 Dove Canyon 92679 Oceanside, CA:92049, 92051, 92052, 92054, 92055, 92056, 92057, 92058, Dove Canyon 92679

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Prius, Highlander, Camry, Civic, Accent, Insight, Escape, Tahoe, GS 450h, Lexus LS 600h L, RX 400h, Mercury Mariner, Altima, Datsun, Blue Bird, SunnyBrook, Airstream, National RV, Thor, Starcraft, Georgie Boy, Rexhall, Holiday Rambler, Dutchmen, Newmar, Jayco, R-Vision, Keystone, Monaco, Forest River, Gulf Stream, Coachmen, Fleetwood, Winnebago.

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